Enhancing Scientific Communication for Novartis Communicating complex cardiovascular science to physicians is critical to advancing patient care. Yes& CommCore coached Novartis Pharmaceuticals’ medical specialists to deliver clear, compelling presentations. Together, we enhanced Novartis’ peer-to-peer medical education.
Service: Communication Skills
When Stakes Rise, Preparation Speaks
Trust Must Be Built Before the Crisis Hits Trust is rarely forged in the middle of a crisis. By the time leaders are facing a hostile headline, an internal investigation, or a tense stakeholder meeting, trust has already been earned — or lost — based on how consistently and credibly they’ve communicated long before the pressure arrived. […]
Speaking Out – It’s Complicated
A recent article in the Harvard Business Review, How Companies Should Weigh in on a Controversy, starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Bud Light experienced a firestorm backlash and lost customers and market share; Natura stood by […]
Be in the Room Where it Happens
Let’s look at several news events from 2023 to help identify corporate communications trends, and set communications goals for 2024. Corporate Communications Trends and Events Each of these issues has profound communications and reputation impacts. None are going away any time soon. Each was a seismic event, and is an indicator of corporate communications trends […]
Don’t Be Caught in a Deep-Fake AI Crisis
Most organizations have a list of things that can go wrong, including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere. Corporate Communications Plans for AI Crises AI is making our lives easier […]
5 Tips on Cross-Cultural Communications
Business and leisure take us everywhere, whether through travel or the Internet: across waters, state lines, time zones, and continents. They also take us to different cultures. As such, it’s important that we know how to adapt communications best practices to a wide range of languages and regional mores. Here are a few tips to […]