Trust is rarely forged in the middle of a crisis. By the time leaders are facing a hostile headline, an internal investigation, or a tense stakeholder meeting, trust has already been earned—or lost—based on how consistently and credibly they’ve communicated long before the pressure arrived.
As the calendar resets, many leaders turn their attention to goals, metrics, and strategic priorities. Yet one of the most critical drivers of success is often overlooked in New Year planning: how those goals are communicated.
The holidays bring people together—around conference tables, dinner tables, and sometimes around topics we’d rather avoid. Add end-of-year pressures at work, exhausted teams, and family members with strong opinions, and suddenly even a simple check-in can feel like navigating a communications minefield.
You probably have heard the cybersecurity adage: There are only two types of organizations: Those that have been hacked and know it, and those that have been hacked and don’t.
As October is Cyber Security Awareness month, let’s think about the motivations of cybercriminals with an eye to help you plan and prepare.
While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign?
June is effective communications month. Focus on being purposeful and deliberate. If you are going to take your own and others’ time, it might as well be on purpose. Whether it is an informal, internal meeting, or a keynote address to hundreds of people, an effective communicator is clear, concise, and compelling.
After nearly four decades as an independent media training, presentation training, and crisis communications firm, CommCore Consulting Group has announced a partnership with Yes&, one of the fastest-growing marketing agencies in the Washington, DC, Maryland, Virginia area.
As the Port of Baltimore slowly reopens to commercial traffic and the delicate process of removing the massive steel pieces from what is left of the Francis Scott Key Bridge, it’s not too early to find crisis communications lessons from how information about the disaster was disseminated. Read more
The importance of staying “in the message box” during crisis communications was ably demonstrated this week by National Transportation Safety Board (NTSB) chairperson Jennifer Homendy. She ran a textbook press conference in Baltimore shortly after the Francis Scott Key Bridge tanker collision and collapse. Read more
A recent article in the Harvard Business Review How Companies Should Weigh in on a Controversy starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Read more