Crisis Communications 101: Not “If” But “When”
When you’re caught unprepared for crisis, you become reactive. Communication mistakes that could have been prevented put even the best organizational reputations in jeopardy. Preparing and simulating crises allows you to be responsive and even proactive, keeping your reputation intact. At Yes& CommCore, we believe crisis communications planning is an investment, not an expense. We develop and implement “real life” crisis communications simulations for your organization’s crisis response team.
What PressureTest™ Delivers
1.
Test Your Crisis Plan
Evaluate the function of your crisis response team and identify gaps in your existing plan to ensure readiness for any situation.
2.
Realistic Role-Playing
Experience a minute-by-minute crisis with different possibilities and outcomes, allowing spokespersons to test their skills in real time.
3.
Strengthen Team Collaboration
Build teamwork among your crisis response team and encourage active participation from all members during high-pressure scenarios.
4.
Gap Analysis & Recommendations
Receive a written assessment of strengths and weaknesses, with recommendations for enhancing your plan and preparedness.
5.
Respond Faster & More Effectively
Increase your team's ability to pivot quickly during fast-breaking situations and successfully navigate toward the future.
6.
In-Person or Virtual Training
Participate via Zoom from various locations. Virtual sessions unify distributed teams and provide an affordable, flexible option with similar content to in-person workshops.
Realistic, Rigorous, and Results-Driven Crisis Training
Bringing decades of experience helping organizations protect their reputations, Yes& CommCore develops fact patterns that are realistic to your organization's unique challenges.
From media scrutiny to operational disruptions, we prepare your team to handle what's coming next with confidence and clarity. We've conducted PressureTest™ simulations for automotive and pharmaceutical manufacturers, entertainment companies, universities, associations, and non-profits.
Our crisis communications simulations include:
- A minute-by-minute crisis experience
- Role-playing with different possibilities and outcomes
- Opportunities for spokespersons to test skills
- Active participation by crisis team members
