March has plenty to celebrate, from Women’s History Month to St. Patrick’s Day, the arrival of spring and the long-awaited end of winter. For sports fans, March brings the frenzy of March Madness, when college basketball teams compete for a national championship. While the tournament itself only lasts a few weeks, every team knows the […]
Category: Blog
Cyber Attacks From War: No One is Immune
When the Devices Go Dark: How Healthcare & Biotech Companies Can Prepare for a Cyberattack Since the U.S.–Iran conflict escalated in late February, uncertainty, fear, and anxiety have been rising across industries. Many of the most visible targets of cyberattacks such as banks, energy companies, and government agencies have been actively reinforcing their defenses. But […]
When Stakes Rise, Preparation Speaks
Trust Must Be Built Before the Crisis Hits Trust is rarely forged in the middle of a crisis. By the time leaders are facing a hostile headline, an internal investigation, or a tense stakeholder meeting, trust has already been earned — or lost — based on how consistently and credibly they’ve communicated long before the pressure arrived. […]
Marketing Campaign Longevity: What to do During “the Fizzle”
While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign? Did you make an announcement or launch an initiative that started off with a bang? How can you make it […]
Client Spotlight: The First Black Rockette Looks to CommCore for Media Training
For the February issue of The Observer, Yes& CommCore reached out to client Jennifer Jones, an acclaimed performer, cancer survivor, author, and the first Black member of the Radio City Music Hall Rockettes. In this exclusive interview, she shares her pioneering experiences, voice in our culture, and why an excellent and compassionate communicator hired Yes& CommCore […]
It Shouldn’t Take a Bridge Collapse to Update a Crisis Plan
As the Port of Baltimore slowly reopens to commercial traffic and the delicate process of removing the massive steel pieces from what is left of the Francis Scott Key Bridge continues, it’s not too early to find crisis communications lessons from how information about the disaster was disseminated. What Is the Message Box? The importance […]
Speaking Out – It’s Complicated
A recent article in the Harvard Business Review, How Companies Should Weigh in on a Controversy, starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Bud Light experienced a firestorm backlash and lost customers and market share; Natura stood by […]
Be in the Room Where it Happens
Let’s look at several news events from 2023 to help identify corporate communications trends, and set communications goals for 2024. Corporate Communications Trends and Events Each of these issues has profound communications and reputation impacts. None are going away any time soon. Each was a seismic event, and is an indicator of corporate communications trends […]
Apologies “AND” – Don’t just say you’re sorry
The recent uproar about changes to the Delta Airlines Sky Miles program and apologies from CEO Ed Bastian got us thinking yet again about when and how to apologize, with the added emphasis on the word “AND”. AND what are you going to do about it? We don’t know of any Delta flyers who are happy […]
Cybersecurity Awareness Month: AI Adds a New Wrinkle
We are about halfway through October, aka, Cybersecurity Awareness Month. Communicators should be using this time to alert employees, retirees, vendors, shareholders, and their families and friends about being more aware of their on-line habits and the increasing danger of generative AI scams and attempts. The U.S. Cybersecurity & Infrastructure Security Agency (CISA) has a […]