The benefits of media training are many, but unfortunately many people wait until they make a major public gaffe to get media trained.
Have you ever been in a media interview with a journalist and found yourself:
- Less punchy or quotable than you want to be?
- Not knowing the best way to say “no comment” when you don’t want to answer a question?
- Doing a facepalm because you forgot to deliver your key message or story?
If you answered “Yes” to any of these questions, you need media training.
It’s important to keep in mind that when you are being interviewed by a journalist or blogger, they will only use a small percentage of the actual interview, and only one or two quotes. One of the biggest benefits of media training is that through our proven prep methods, you can quickly become a reliable and effective spokesperson for your organization. Media training teaches you a formula-based approach to tailoring and communicating your message to an intended audience, and helps you get the right message across, every time.
Top 5 Benefits of Media Training:
- Learn how to develop a quotable message, a.k.a., “sound bite” that will be quoted
- Respond better to challenging Q&A by utilizing the Bridging Technique
- Avoid reporter tricks and traps that can lead to being misquoted
- Learn how to work with all types of media: print, video and social media
- Develop relationships with reporters so they will call you back
The biggest benefits of media training: a successful interview, good PR for your organization, and additional opportunities for increased media exposure.
Make Sure Your Media Message is On Point.
Yes& CommCore can help you perform with confidence when it matters most.
- We provide proactive media training workshops for your entire organization in a classroom setting, either at your location or at our classrooms in New York and DC.
- We run our workshops virtually, too, which allows participants in various locations to participate via Skype, Zoom, Teams, or your video conference platform of choice.
- Yes& CommCore executives have handled every type of media crisis and are here to help you respond to specific issues. Look to us for intensive, confidential help with our 1-on-1 media training and consulting programs.