When the Devices Go Dark: How Healthcare & Biotech Companies Can Prepare for a Cyberattack Since the U.S.–Iran conflict escalated in late February, uncertainty, fear, and anxiety have been rising across industries. Many of the most visible targets of cyberattacks such as banks, energy companies, and government agencies have been actively reinforcing their defenses. But […]
Content Type: Article
When Stakes Rise, Preparation Speaks
Trust Must Be Built Before the Crisis Hits Trust is rarely forged in the middle of a crisis. By the time leaders are facing a hostile headline, an internal investigation, or a tense stakeholder meeting, trust has already been earned — or lost — based on how consistently and credibly they’ve communicated long before the pressure arrived. […]
Marketing Campaign Longevity: What to do During “the Fizzle”
While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign? Did you make an announcement or launch an initiative that started off with a bang? How can you make it […]
Client Spotlight: The First Black Rockette Looks to CommCore for Media Training
For the February issue of The Observer, Yes& CommCore reached out to client Jennifer Jones, an acclaimed performer, cancer survivor, author, and the first Black member of the Radio City Music Hall Rockettes. In this exclusive interview, she shares her pioneering experiences, voice in our culture, and why an excellent and compassionate communicator hired Yes& CommCore […]
Client Spotlight: Providing Executive Briefing Skills to the Federal Government
Executive briefing skills are a cornerstone to success, whether you’re presenting information to your team, your supervisor, or to an audience of decision-makers. Your ability to brief senior executives in a compelling way can be a game-changer for your career personally, and for your team’s objectives agency-wide. Mastering the art of delivering a compelling message—one that instills […]
Presentation Training with CommCore’s Keith Blackman
From visuals to vocals, presentations are a powerful tool to deliver information, educate others, and leave a lasting impression. I had the opportunity to sit in a presentation training with Keith Blackman, a senior consultant at Yes& CommCore, where he shared tips on delivering influential and memorable presentations. The training covered different aspects, including preparation advice, voice control, visuals, […]
The Crisis Plan You Wish You Didn’t Have to Write
It’s a sad commentary on the current U.S. environment that most schools – from pre-K through high school, and colleges and universities — have plans and have run drills with teachers and students on what to do if an active shooter shows up. For obvious reasons, these plans and drills are primarily about safety and […]
Don’t Be Caught in a Deep-Fake AI Crisis
Most organizations have a list of things that can go wrong, including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere. Corporate Communications Plans for AI Crises AI is making our lives easier […]
What does a crisis communicator do after SVB?
Now that the dust is settling on the SVB bank failure, it’s a good time to take stock of our own crisis preparedness planning. A recent survey by software marketplace vendor Capterra reveals that only 49% of U.S. businesses have a formal crisis plan, with another 28% reporting they have an “informal” crisis plan. Yet 98% of business leaders […]
Russian Cyberattacks in Ukraine are Closer than we Think
Russia unleashed a series of massive cyberattacks on Ukraine’s government infrastructure and industry to create confusion and chaos in advance of its military operation. While this crisis is taking place more than 5,000 miles from the U.S. mainland, it reminds us that cyberattacks are increasing – not just from state actors, but from criminal networks, […]