Gas Utility Company
Preparing Leaders to Communicate Clearly During a Public Crisis
Media Training for a Major Gas Utility Company
Gas utilities are a heavily regulated industry, and public trust is essential. Gas company leaders need to communicate credibly and responsibly — often under difficult and emotionally charged circumstances. Yes& CommCore partnered with the utility to help prepare its executives and subject-matter experts for media engagements.
Challenge
Spokespeople at the utility regularly spoke about complex and sensitive topics related to operations, safety, and regulation. They had to speak without speculating, veering off message, or responding in a way that hurt public trust.
The company asked Yes& CommCore to help them ensure consistent, confident communication from multiple spokespeople.
Solution
Yes& CommCore created a custom message development and media training plan. Our approach reflected the realities of the utilities sector.
We first conducted a workshop with the communications team. Together, we developed messages according to crisis fact patterns. After the workshop, we held a full-day training program for the utility’s leadership team.
Results
Following the training, spokespeople and executives were better prepared to engage with the media. They shared consistent messages in a disciplined way.
These improvements supported the company’s ability to communicate effectively within a complex regulatory environment.
Refine your message to manage complexity and crisis.
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Takeaways
For regulated utilities, effective media communication is an ongoing responsibility—not a one-time event. Preparing spokespeople to communicate clearly, confidently, and within defined boundaries helps organizations maintain credibility over time.
Targeted media training can strengthen readiness and consistency in industries where every interaction matters.