A Sharpened Message for a Stronger Professional Association At a moment of growing political pressure on public sector benefits, the National Conference on Public Employee Retirement Systems (NCPERS) set out to redefine its role on the national stage. The association recognized the need to raise its profile and clearly establish itself as the trusted voice for public employee pension systems across […]
Service: Message Development
Marketing Campaign Longevity: What to do During “the Fizzle”
While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign? Did you make an announcement or launch an initiative that started off with a bang? How can you make it […]