Last month, we wrote about when to ask the CEO to serve as lead spokesperson or representative of the brand in a proactive, positive communications situation. What about a crisis or emergency? CEOs that come to mind who made a difference to a brand or organization in crisis: Jim Burke, at Johnson & Johnson during the Tylenol […]
Category: Blog
Client Spotlight: Providing Executive Briefing Skills to the Federal Government
Executive briefing skills are a cornerstone to success, whether you’re presenting information to your team, your supervisor, or to an audience of decision-makers. Your ability to brief senior executives in a compelling way can be a game-changer for your career personally, and for your team’s objectives agency-wide. Mastering the art of delivering a compelling message—one that instills […]
When to Proactively Put Your CEO Out Front
A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote two issues of The Observer, our monthly newsletter, […]
Presentation Training with CommCore’s Keith Blackman
From visuals to vocals, presentations are a powerful tool to deliver information, educate others, and leave a lasting impression. I had the opportunity to sit in a presentation training with Keith Blackman, a senior consultant at Yes& CommCore, where he shared tips on delivering influential and memorable presentations. The training covered different aspects, including preparation advice, voice control, visuals, […]
The Crisis Plan You Wish You Didn’t Have to Write
It’s a sad commentary on the current U.S. environment that most schools – from pre-K through high school, and colleges and universities — have plans and have run drills with teachers and students on what to do if an active shooter shows up. For obvious reasons, these plans and drills are primarily about safety and […]
Don’t Be Caught in a Deep-Fake AI Crisis
Most organizations have a list of things that can go wrong, including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere. Corporate Communications Plans for AI Crises AI is making our lives easier […]
What does a crisis communicator do after SVB?
Now that the dust is settling on the SVB bank failure, it’s a good time to take stock of our own crisis preparedness planning. A recent survey by software marketplace vendor Capterra reveals that only 49% of U.S. businesses have a formal crisis plan, with another 28% reporting they have an “informal” crisis plan. Yet 98% of business leaders […]
Russian Cyberattacks in Ukraine are Closer than we Think
Russia unleashed a series of massive cyberattacks on Ukraine’s government infrastructure and industry to create confusion and chaos in advance of its military operation. While this crisis is taking place more than 5,000 miles from the U.S. mainland, it reminds us that cyberattacks are increasing – not just from state actors, but from criminal networks, […]
How are your New Year’s resolutions going so far?
Now that we’re already in mid-February, how are your New Year’s resolutions holding up? What has dropped off the list? Trips to the gym, fewer cups of coffee? A recent Forbes survey of their Young Entrepreneurs Counsel included these resolutions in a top ten list: hiring a more diverse workforce, prioritizing work-life balance, and building a better growth mindset. […]
Five Media Training Tips from CommCore CEO Andrew Gilman
Sharpen Your Message, Meet the Moment Today’s media environment makes media training more important than ever. News can go “viral,” hitting the digital press or social media almost instantaneously. Yes& CommCore provides proactive media training for your entire organization in a classroom setting at your location or at our classrooms in New York and DC, […]