CommCore Blog and News

Twin Towers Product Promos Spell Double Trouble

by Yes& CommCore

Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:

 

  • After furious protests on social media, Wal-Mart publicly apologized for a  display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
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Is Your Crisis Plan Updated for Cyber?

by Yes& CommCore

Of all the Crisis categories – natural disasters, human error, ethical lapses, product recalls -Cyber is growing the fastest and exponentially. A report by non-profit Identity Theft Resource Center shows from 2014 to 2015:
  • Breaches rose from 783 to 3,930
  • Records exposed jumped from 85 million to 736 million
  • Estimated financial losses from compromised records leaped from $400 million to $14.9 billion
The report recommends five security principles CEOs should take direct responsibility for.
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Asking “How did we do?” helps Texas improve crisis response from Ebola to Zika

by Yes& CommCore

When local, state and federal authorities faced the nation’s first confirmed Ebola outbreak in Dallas in 2014, reviews of their response were harsh:
  • Bungled protocols at Texas Presbyterian Hospital, site of the original infection
  • Conflicting public messages from hospital, county, state and federal government authorities
  • Lack of overall preparedness and coordination
A key tenet of good crisis planning is conducting a thorough post-crisis assessment of “lessons learned” – aka “How did we do?”
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The Washington Metro Shutdown: “Safety First” was the Message

by Yes& CommCore

When Washington, DC Metro’s new General Manager  Paul Wiedefeld announced the complete shutdown of the nation’s 2nd largest subway system on a work day last Tuesday with only 9-and-half hours’ notice, he sent two unequivocal signals:
  • Safety first
  • He is ready to take whatever actions are required to safeguard the public and salvage the crumbling system regardless of the consequences
It turned out the caution was warranted.
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