A recent article in the Washington Post pointed out what is known in the communications consulting world as “The New York Times Rule” or “The Front-Page Test,” which states that anything you write in email can turn up in a major national newspaper and become a liability to your reputation. Read more
The sexual harassment and workplace abuse scandal at Uber is a dramatic case study of a hard-charging corporate culture gone astray in the hyper-competitive Silicon Valley environment.
Can a CEO, government official or celebrity engage in private, written communications? It’s harder and harder when everyone has multiple social media accounts and organization rules for respecting information are either non-existent or loosely enforced.
The CEO’s role as Communicator-in Chief is sharply contrasted when we compare Oscar Munoz of United Airlines with Ed Bastian of Delta. Both responded to passenger ejections and viral videos. The first got slammed, the second praised.
TV and news weather forecasters, like politicians, tend to take center stage and issue passionate warnings before a weather event. Increasingly, the public is growing tired of the hyperbole: Every snow storm has the potential to be a blizzard.
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more
The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?
Yes and no. At least a more in-tune management could have kept this from getting worse:
When employee letters citing fraud – one dating back to 2007 — and a petition from 2014 signed by thousands of employees complaining about draconian sales quotas are sent to management, don’t dismiss them.
Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:
After furious protests on social media, Wal-Mart publicly apologized for a display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
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