Last month, we wrote about when to ask the CEO to serve as lead spokesperson or representative of the brand in a proactive, positive communications situation. What about a crisis or emergency?
CommCore Blog and News
The CommCore Observer: When to Put Your CEO Out-Front
A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.
The Crisis Plan You Wish You Didn’t Have to Write
It’s a sad commentary on the current U.S. environment that most schools – from pre-K through high school, and colleges and universities — have plans and have run drills with teachers and students on what to do if an active shooter shows up.
Read more Don’t be caught in a deep-fake AI crisis
Most organizations have a list of things that can go wrong including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere.
Read more What does a crisis communicator do after SVB?
Now that the dust is settling on the SVB bank failure, it’s a good time to take stock of our own crisis preparedness planning. A recent survey by software marketplace vendor Capterra reveals that only 49% of U.S.
Read more CommCore Observer: Russian Cyberattacks in Ukraine are Closer Than We Think
Russia unleashed a series of massive cyber-attacks on Ukraine’s government infrastructure and industry to create confusion and chaos in advance of its military operation. While this crisis is taking place more than 5,000 miles from the U.S.
Read more How are your New Year’s resolutions going so far?
Now that we’re already in mid-February, how are your New Year’s resolutions holding up? What has dropped off the list? Trips to the gym, fewer cups of coffee? A recent Forbes survey of their Young Entrepreneurs Counsel included these resolutions in a top ten list: hiring a more diverse workforce, prioritizing work-life balance, and building a better growth mindset.
Read more Non-Profits Need to Get Creative During the Holidays
It’s a challenge for many charities to cut through the clutter of the holiday season to communicate awareness for their stakeholders in need.
In this issue of The Observer, we profile CommCore client and national non-profit, Operation Homefront whose mission is to build strong, stable, and secure military families so they can thrive—not simply struggle to get by – in the communities that they’ve worked so hard to protect.
Read more Cybersecurity Awareness Month Should be Every Month
Not all officially named awareness events are created equal. For instance, National Donut Day reminds us to celebrate with an occasional sweet treat. But let’s admit it: our lives would not significantly change if we never ate another donut. Read more
The Top-Down Approach Required to Communicate DE&I
As Hispanic Heritage Month comes to a close, it’s an important reminder of how organizations should provide top-down leadership in all diversity efforts. Diversity, Equity, and Inclusion, also known as DE&I, broadly refers to the efforts an institution takes to create a more welcoming environment for people from historically marginalized communities.