(Maybe it’ll be different in 2014…)
We PR professionals are all guilty of it – pushing off critical aspects of the master crisis communications planning and preparation in order to put out the smaller, daily fires. Read more
CommCore Blog and News
The Art of Storytelling: Relevant As Ever
After a business meeting, which are you more likely to remember – a relevant story or anecdote, or a good PowerPoint slide?
The answer should be self-evident, as a recent Wall Street Journal article suggests: “Even with digital and social-media tools, employees often struggle to convey ideas to each other, to managers and to customers. Read more
The Cure for CEO Social Media-itis
CEOs still don’t like social media. Almost 7 out of 10 still don’t participate despite its importance for a myriad of reasons. Few postings we have seen on the subject are so to-the-point and informative as Joshua Steimle’s Forbes.com, Read more
Corporate Social Media Policies
News publisher Gannett’s new social media policy for employees (including reporters) underscores the double-edged sword that social media is to businesses. Gannett, like many of our clients, wants all the benefits of advancing the brand and engaging with eyeballs (customers) while at the same time trying to minimize the risks of off-message postings, and possible breaches of organizational confidentiality and other issues. Read more
Oprah, A-Rod, and the Rollercoaster of Crisis Planning
Recent controversies involving billionaire media-mogul Oprah Winfrey, New York Yankee slugger Alex Rodriguez, and theme park Six Flags Over Texas had different outcomes and different lessons for crisis communicators:
- Oprah was in a trendy purse shop in Geneva when a sales clerk (who clearly didn’t recognize her customer) refused to show her a $38,000 handbag.