You probably have heard the cybersecurity adage: There are only two types of organizations: Those that have been hacked and know it, and those that have been hacked and don’t.
As October is Cyber Security Awareness month, let’s think about the motivations of cybercriminals with an eye to help you plan and prepare.
While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign?
June is effective communications month. Focus on being purposeful and deliberate. If you are going to take your own and others’ time, it might as well be on purpose. Whether it is an informal, internal meeting, or a keynote address to hundreds of people, an effective communicator is clear, concise, and compelling.
As the Port of Baltimore slowly reopens to commercial traffic and the delicate process of removing the massive steel pieces from what is left of the Francis Scott Key Bridge, it’s not too early to find crisis communications lessons from how information about the disaster was disseminated. Read more
A recent article in the Harvard Business Review How Companies Should Weigh in on a Controversy starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Read more
For the February issue of The Observer, CommCore reached out to client Jennifer Jones, an acclaimed performer, cancer survivor, author, and the first Black Rockette in the world, of the renowned Radio City Music Hall Rockettes. Read more
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The recent uproar about changes to Delta Airlines Sky Miles program and apologies from CEO Ed Bastian got us thinking yet again about when and how to apologize, with the added emphasis on the word “AND” – AND what are you going to do about it? Read more
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We are about half-way through October, aka, Cybersecurity Awareness Month. Communicators should be using this time to alert employees, retirees, vendors, shareholders, and their families and friends about being more aware of their on-line habits and the increasing danger of generative AI scams and attempts. |
Last month, we wrote about when to ask the CEO to serve as lead spokesperson or representative of the brand in a proactive, positive communications situation. What about a crisis or emergency?
