While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign?
CommCore Blog and News
It’s Effective Communications Month. Choose to Communicate “On Purpose”
June is effective communications month. Focus on being purposeful and deliberate. If you are going to take your own and others’ time, it might as well be on purpose. Whether it is an informal, internal meeting, or a keynote address to hundreds of people, an effective communicator is clear, concise, and compelling.
The CommCore Observer: It Shouldn’t Take a Bridge Collapse to Update a Crisis Plan
As the Port of Baltimore slowly reopens to commercial traffic and the delicate process of removing the massive steel pieces from what is left of the Francis Scott Key Bridge, it’s not too early to find crisis communications lessons from how information about the disaster was disseminated. Read more
The CommCore Observer: Speaking Out – It’s Complicated
A recent article in the Harvard Business Review How Companies Should Weigh in on a Controversy starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Read more
Client Spotlight: The First Black Rockette Looks to CommCore for Media Training
For the February issue of The Observer, CommCore reached out to client Jennifer Jones, an acclaimed performer, cancer survivor, author, and the first Black Rockette in the world, of the renowned Radio City Music Hall Rockettes. Read more
The CommCore Observer: Be in the Room Where it Happens in 2024
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The CommCore Observer: Apologies “AND” – Don’t just say you’re sorry
The recent uproar about changes to Delta Airlines Sky Miles program and apologies from CEO Ed Bastian got us thinking yet again about when and how to apologize, with the added emphasis on the word “AND” – AND what are you going to do about it? Read more
The CommCore Observer: Cybersecurity Awareness Month – AI – Adds a New Wrinkle
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We are about half-way through October, aka, Cybersecurity Awareness Month. Communicators should be using this time to alert employees, retirees, vendors, shareholders, and their families and friends about being more aware of their on-line habits and the increasing danger of generative AI scams and attempts. |
The CommCore Observer: When to Put Your CEO Out-Front in a Crisis
Last month, we wrote about when to ask the CEO to serve as lead spokesperson or representative of the brand in a proactive, positive communications situation. What about a crisis or emergency?
The CommCore Observer: When to Put Your CEO Out-Front
A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.