CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
CommCore Blog and News
Photos: Media Training for Food Safety Summit
CommCore presented an interactive media training session this week at the 2012 Food Safety Summit at the Washington Convention Center. The workshop focused on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain positive relationship with the media. Read more
A Picture is Worth One Thousand Words
PR and Marketing professionals have begun to re-embrace the cliché that “A Picture is Worth One Thousand Words.” Last week’s purchase of Instagram by Facebook for $1.1 billion is what we call a clue about the power of visuals. Read more
Do Your Homework
Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.
Protecting the NFL Brand
If you follow the NFL, the news of the day is the one-year suspension and fine of New Orleans Head Coach Sean Payton for his involvement in the now-famous bounty program as well as the indefinite suspension of Greg Williams, the defensive coach who concocted the scheme. Read more
How long does slime last??
The industry calls it “lean finely textured beef”. The social media world has dubbed it “Pink Slime”…or did they? That phrase was actually coined by a federal microbiologist in 2002. It was first reported in a 2009 in a New York Times article. Read more
Are women better leaders? HBR says yes.
There’s a new study in the Harvard Business Review of 16 characteristics of leadership in which female leaders outpace their male counterparts.
Based on experience with hundreds of companies and organizations the categories that don’t surprise me are building relationships and developing others. Read more
OMG – Gap speaks in real English
If you think that The Gap’s clothes are hip, so is the way they treat social media with their employees.
An article from Ragan.com, describes The Gap’s social media policy as a straight and to the point approach that includes conversational language sans legalese.
Read more Lesson From the Media Side
A good line surfaced during Q and A at a forum at PR firm Powell Tate on the implications of social media for journalists and journalism.
Panelist Howard Fineman of the Huffington Post was engaged in an exchange with an audience member on ethics and accuracy in the age of Twitter.
Read more You have to say “I’m Sorry” more than once
The latest TSA story igniting the social space…a nursing mom was forced to use her breast pump in a public restroom in order to get though airport security. Read more