While our minds may still be crackling with memories of Fourth of July celebrations, the work continues to spark forward without pause. What is your organization doing for the longevity of your latest marketing campaign?

June is effective communications month. Focus on being purposeful and deliberate. If you are going to take your own and others’ time, it might as well be on purpose. Whether it is an informal, internal meeting, or a keynote address to hundreds of people, an effective communicator is clear, concise, and compelling.