Challenge
This agency dispatches teams to investigate serious incidents and accidents. When they arrive, there is usually a swarm of media demanding immediate comment. While there isn’t much information to share at that time, the agency representatives usually need to speak with reporters to establish their presence as well as commitment to transparency. Read more
By: David Bloch
Monday August 3, 2015
Last month, grocer Whole Foods apologized for systematically overcharging customers for pre-packaged food. “Straight up we made some mistakes,” stated Co-CEOs Walter Robb and John Mackey. Read more
CommCore’s experience at General Motors is as diverse as the automaker’s product line. For 20 years, we have worked with GM on every continent (except Antarctica) on:
We have worked with Cadillac, Chevrolet, Buick, Opel, GMC and Holden brands, and just about every type of vehicle including the electric powered Volt, sports cars, sedans, SUVs and crossovers. Read more
The Challenge: Public perception of the “snack and soda” world – particularly among health policy experts and regulators is a challenge for companies making “treats” and palate-satisfying food and beverages.
The Strategy: First, develop and test messages that would resonate with stakeholders about the portfolio approach to the food and beverage line-up that includes several “healthy” brands. Read more
The Challenge:
Explosions in gas utilities are rare but also cause loss of life, extensive property damage, extensive media coverage, investigations and fines from regulators and law suits.
The Strategy:
Design a Media and Crisis Communications workshop to prepare senior management and communications team for both proactive stakeholder engagement and media interactions, and also for responsive reactive communications. Read more
On 5 continents, we have counseled on issues from new car launches, to product recalls, advertising campaigns, concept cars, and crisis simulations, and union negotiations. Read more
Pope Benedict XVI’s visit to the United States was a media-charged event that required months of advance planning by the Catholic organizations hosting this historic occasion. CommCore provided proactive communications strategies to help craft key messages and ensure that the right sound bites got quoted. Read more